When creating content, whether it be a webpage or a blog, your first priority should always be creating genuinely helpful content that is engaging and comprehensive. Rather, these changes are designed to improve reader experience and first show content that best answers a specific search inquiry. So, if these ineffective SEO tricks aren’t the answer to boosting your SERP rankings, then what is? Quality content! Here’s our unpopular opinion: Google’s algorithm updates are not intended to fool and thwart marketers. And we say “fortunately” because while these black-hat methods are intended to boost your ranking and get web content higher on the search engine results page (SERP), they take away from reader experience, which can hurt your reputation and conversion rate in the long run. We’ve heard our share of “SEO tactics,” like including hidden keyword text or links on web pages or spamming other blog comments with website links.įortunately, these tactics don’t work. For many business owners and digital marketers alike, search engine optimization is often portrayed as a mysterious process that requires insider insight to master.
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